SEO
Search Engine Optimization that dominates search results
Reach potential clients who are actively searching for the products or services you provide when they are ready to buy. The razwerks SEO team will craft an expert SEO strategy that puts your business at the top of search engine results pages to lead them directly to your website.
Our search engine optimization services
Competitor Research
We’ll identify your top competitors and conduct research to analyze the success they’re having and create the best strategy that will rapidly make your brand visible.
Keyword Research
The right keyword research will target the search intent of your customers and find the best opportunities for your brand to be highly visible. We’ll identify high opportunity keywords for your brand to rank quickly on Google SERPS (search engine results pages).
On Page Technical Analysis
Inspecting your code structure, image tags, meta tags, site architecture will make sure that nothing is broken, and your code and meta tags are optimized so your site is positioned to be favorably crawled by Google’s search engine robots.
Link Building
Backlinks are a big part of SEO, because they establish and build your relevancy and reputation online. Especially backlinks from high authority sites. We will create the best link building strategy for your brand and start building the best links to get your brand visible. It’s not easy to have established and high domain authority and page rank sites give you backlinks, which is where the backlink experts at razwerks come in.
Content Analysis
Content is king. Content engages your audience and builds trust and relevancy in your brand, especially when it relates to the search intent of your customers. We’ll develop a content strategy to make sure your brands content is relevant and vital to your audience and create high value content.
Reporting & Analytics
We will create a baseline report for your website, and track results in real time, providing you with industry leading reporting so you can always track the progress of your search engine optimization campaign.
SEO is crucial to getting found online
Did you know that 93% of all online expereinces begin search engine?
Search engine optimization is critical in your customers being able to find your brand online, over the millions of other websites available. If you have a website - you need to implement SEO - otherwise your just a needle in a haystack on Google, Yahoo, and/or Bing.
The SEO experts at razwerks specialize in white-hat SEO techniques that will help your site rank at the top of search engines, for the specific keywords that your potential customers are searching for, so they end up on your website instead of the sites of your competitors.
Our experts are up to date on the latest Google search enigne algorithm udaptes, ensuring your brand a high visibility, that means a steady stream of highly-targeted organic traffic, that will convert. Get Excited!
What factors are important to Google?
80% of people who use use search engines only look at organic listings, ignoring paid ads. It is relatively simple to rank well on Google if you know what you are doing.
The SEO experts at razwerks understand the Google ranking factors, and will optimize your brand's website to provide the best user experience - the one big factor Google is crazy about.
Some of the most important factors Google considers for SEO rankings are listed below.
Avoid these fatal mistakes on your next
SEO project that will plummet your rankings
Keyword density and keyword stuffing
Google considers it “keyword spamming” when you use overuse keywords or use them out of context, doing this will harm your sites ranking tremendously. This tactic is ineffective and takes away from the quality of your site. Your keyword density should never rise above 4% on your website. Our experts will analyze your site, and fix low keyword density pages to make them relevant, and optimize any pages with a high keyword density that could look spammy, for quality content not quanity of keywords.
Black-Hat SEO methods for quick growth
We completely understand the need to get your SEO campaign up and running and producing results. If you use black hat SEO methods, like buying spammy, low quality links, you might get fast rankings, but they won’t last long before you get a Google penalty, and your site stops ranking completely. Our SEO team only uses the most effective white-hat SEO techniques that speed up the ranking process, but also set your site up for long-term success with Google.
Treating seo like a one off strategy
It can take from three to six months for your site to rank well on Google, and your rankings will drop if you don’t keep up with optimization - because your not the only one in your industry looking to be highly visible to your market. To really be successful, treat seo as your on going base marketing strategy - that way your site will be kept up to date to comply with Google’s ever-changing algorithm. Our SEO team stays up to date on the latest SEO techniques and will implement an evolving strategy to make sure your site stays on top.
Having content that is low quality
Many SEO companies create content that is thin in value, and full of keywords, surrounded by sentences that don’t even make sense. This would be low quality content - something that Google knows how to spot Now if you hae too many low quality pages on your site, the overall quality of your site can suffer. Our SEO content team uses the right keywords in original, engaging, and relevant content, so they’re a hit with both your website visitors and Google!
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